In general usage, persona is used to refer to the personality that an individual projects in public.  In a literary context, a persona is an assumed role adopted by a writer or by a performer. For Swiss psychologist Carl Jung, persona was the social face the individual presented to the world—“a kind of mask, designed on the one hand to make a definite impression upon others, and on the other to conceal the true nature of the individual.”  In the psychology of Carl Jung, the persona is the outer or assumed aspect of character, the set of attitudes adopted by an individual to fit a perceived social role; the opposite is the true inner personality, what Jung called the anima.  Anima (Jungian psychology) the inner self (not the external persona) that is in touch with the unconscious.

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