The Drive Theory

The drive theory was developed by Robert Zajonc to to study and understand social facilitation.  The drive theory emphasizes on arousal effects and dominant responses.  According to the drive theory, the presence of others, either as an audience or co-actors, increases arousal and this, in turn, strengthens the tendency to perform dominant responses. If these responses are correct, performance is improved; if they are incorrect, performance is harmed. (Baron & Branscombe, 2012, p. 375)

References

Baron, R. A. & Branscombe, N. R. (2012). Social psychology (13th ed.). Upper Saddle River, NJ: Pearson.

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