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Wednesday, May 8, 2013

Corporate Vision Generator

Generic Corporate Vision Generator shows a generic formula that seems to reflect the source of most organizations’ vision statements.  Whereas such vision statements may be generally palatable, you may argue that they provide little in the way of guidance for day-to-day decision making. Indeed, in large, complex organizations, the only problem definitions likely to be widely shared are those so vague as to be almost meaningless.  However, if your boss asks you to draft a vision statement quickly, you can just use this tool to create a perfect statement.

To generate your corporate vision, just circle one entry in each set of brackets (Wagner & Hollenbeck, 2010, p. 70):

TO BE A [premier, leading, growing, world-class] COMPANY THAT PROVIDES
[innovative, cost-effective, diversified, high-quality] [products, services, products and
services] TO [create shareholder value, serve the global marketplace, delight our
customers, satisfy our stakeholders] IN THE RAPIDLY CHANGING [information
solution, business solution, financial solution, consumer solution] INDUSTRY

Here is an example generated for a financial management software company:

To be a leading company that provides innovative data integration software to serve the global marketplace in the rapidly changing financial management industry.

Yes, it is vague and generic, but who would disagree with it?  It can make you a hero of the day.


Wagner, J. A. & Hollenbeck, J. R. (2010). Organizational behavior: Securing competitive advantage. New York, NY: Routledge.

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