As explained in Morris, Maisto, and Dunn (2007), social influence is “the process by which others, individually or collectively, affect one’s perceptions, attitudes, and actions” (p. 375). Therefore, the forms of social influence include altering people’s perceptions, changing their attitudes, and triggering actions of individuals and groups. The role of leadership is to direct people to take actions towards the goals of the leaders and organizations.
Morris, C. G., Maisto, A. A., & Dunn, W. L. (2007). Psychology concepts and applications. Upper Saddle River, NJ: Pearson.