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Tuesday, April 2, 2013


According to Zimbardo, Johnson, and McCann (2012), motivation refers to "all the processes involved in initiating, directing, and maintaining physical and psychological activities" (p. G-10). 


Zimbardo, P. G., Johnson, R. L., & McCann, V. (2012). Psychology core concepts (7th ed.). Upper Saddle River, NJ: Pearson Education.

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